Bert van Loon, independent marketing innovation expert and strategist, discusses the evolving business environment in the digital revolution and explains how marketing, communications, and sales need to be re-engineered to include the processes of engineering and technical innovation.
Afera is the European Adhesive Tape Association, a not-for-profit trade association representing the interests of the best-in-class businesses and organisations within the adhesive tape value chain. Our membership includes manufacturers, raw materials, machine, and packaging suppliers, converters (specialty non-graphic die cutters), European national tape organisations, and related institutions and universities. With over fifty years’ experience in serving as the voice of the European adhesive tape industry, Afera engages its growing member base in networking and educational events, European and international test methods standardisation projects, and market and technical data and information resources. Afera is also Europe’s leading promoter of adhesive tape over traditional mechanical fasteners and wet glues as the most innovative bonding and fixing solution to designers, engineers and manufacturers in every conceivable industry.
The Association at a glance
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Mustafa Sezer, Materials Technology Manager at Arçelik’s R&D Centre, discusses using adhesive tapes in the design, manufacture, and transport of large and small appliances and where new business opportunities lie.
Michael Punter, Managing Director and Owner of Parafix Tapes & Conversions, describes what happens to adhesive tape when it is processed through a converter, including the benefits that are created for both tape manufacturers and customers.