A word from the president
The last quarter of 2017 has seen a lot of activity on Afera’s side. We held our 60th Annual Conference in Turin in October, with a recent record number of attendees and good ratings according to feedback. Interestingly, participants have indicated that they prefer external industry speakers – an outside-in view on the tape business – over internal speakers. Accordingly, they rated our two “external” presentations the highest in terms of both content and delivery: “Digital Marketing Strategies in 2017” delivered by Finnish social media expert Lasse Rouhiainen and “From confusion to fusion: forget about Generation X,Y and Z... get ready for managing A.I. robots and virtual co-workers,” by Eric Pass, entrepreneurial executive at Eisha bvba (B).
Mr. Rouhiainen, who talked about integrating social media, video marketing and email, WhatsApp and YouTube into our business sales strategies, said that by 2019, video will make up 80% of the world’s internet traffic. Mr. Pass, whose presentation might have resembled a scary futuristic movie, opened up our eyes to the technological realities of business evolution. He talked about singularity, big data, facial recognition, bionic implants and the increasing human redundancy as machines outsmart human beings completely by the year 2045.
I have asked Evert Smit, Afera Technical Committee Chairman and head of R&D at Lohmann GmbH & Co KG (D), and Jacques Geijsen, incoming Afera Marketing Committee Chairman and managing director EMEA of American Biltrite, Inc., to make sure that we increasingly include future business technology topics in our event programmes. Speaking of which, both our committees continue to pursue full agendas, which you can check out in our annual General Assembly report.
Also on that note, our dedicated technical events working group is working hard at organising our next major event, 1st Afera Global Adhesive Tape Summit 2018, which will be held on 11-15 June 2018 at the Sheraton Munich Arabellapark Hotel in Munich, Germany. Themed “Collaboration”, we are at the stage of finalising the working programme and recruiting sponsors. Visit here or email us here if your company might be interested in one of the 4 sponsorship options.
I wish you, your colleagues and loved ones a wonderful holiday Season and successful close of 2017!