A word from the president
Our biannual Amsterdam committee meetings went well, and we were able to move forward with our full agenda, which includes strategy-setting sessions for our Steering Committee this spring, the Marketing Committee’s converter recruitment initiative and our 61st Annual Conference in Athens in October, and the Technical Committee’s test methods development, regulatory affairs and education awareness programmes.
But most important right now is Afera’s 1st Global Adhesive Tape Summit we are holding 11-15 June 2018 at the Sheraton Munich Arabellapark Hotel in Munich, Germany. So far, registration for Europe’s first truly global tape conference has exceeded our expectations! We will be holding the Global Tape Forum and Global Test Methods Committee Meetings here, and I am happy to report that we will have a large Asian, as well as European, showing. If you haven’t done so already, you can still register here.
Over the last 5 years, Afera has been developing its content marketing program, including its informative, interactive website and 2 growing Twitter accounts Design that Sticks and The Adhesive Tape Industry Network. At our Turin Conference, I was glad to welcome Lasse Rouhiainen, internationally renowned social media and digital marketing author and keynote speaker, who showed us, the tape industry, how we can individually harness the power of online video, which even The Guardian predicted in 2015 to be the future of content marketing. In this issue of Afera News, we take you through the easy steps for creating your tape-related company’s video marketing programme. Not only is it easy, but not many in our industry are doing it yet – which makes it that much more compelling.
Lastly, our hearts reach out to the family and colleagues of Dr. Rauberger at their time of terrible loss.
I look forward to seeing and working with you in June.