Announced in December 2019, the European Green Deal (EGD) is the embodiment of how the E.U. aims to achieve the U.N. Sustainable Development Goals. One of the EGD’s primary goals is that Europe becomes climate-neutral by 2050. This will have to be achieved by protecting human, animal and plant life and by cutting down on pollution. At the same time, E.U. companies will be enabled to become world leaders in developing clean products and technologies. Importantly, according to the European Commission, all of this should be done without creating inequalities and by ensuring that everyone is included in the process.
Do you already have a clear view of the impact of the Green Deal on your business? 9 out of 10 participants in a recent survey of tape-related companies said that they are still figuring it out.
In 2021, we launched our Flagship Sustainability Project “Translating the European Green Deal to Afera Members.” This focuses on making standardised data and calculations available to Afera Members, establishing legislated best available techniques for waste management and reduction along the adhesive tape supply chain, and providing all relevant information about the EGD to Member Companies through an established link between Afera and the European Commission.
In June 2021, Afera released a statement entitled “Adhesive tapes are the hidden drivers of industry towards climate neutrality by 2050” detailing the European adhesive tape industry’s support of the EGD.