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B2B content marketing strategy: A guide in 10 easy steps


At Afera’s Hamburg Conference, marketing expert Giuseppe Caltabiano delivered an in-depth presentation on “Building customer relations at the speed of change” through content marketing. Here, Mr. Caltabiano, who is vice president of marketing integration including content, social media and PR strategy at Schneider Electric, updates us in an article on “Creating a quality content marketing strategy in a large B2B enterprise” in 10 steps.

Browse through the following in-depth articles and studies for the latest in market trends and data affecting the adhesive tape industry:


PSTC releases tape usage report
Latest H.B. Fuller global raw materials report

Global adhesives raw materials market report

Global, European specialty tape markets & growth opportunities 2016 (AWA)
Re-engineering marketing communications in a content-driven world

Still an age of instability? Europe & the global economy
Market trends and statistics (Freedonia)
B2B content marketing strategy for tape businesses
Current and future chemicals regulation affecting the tape business
Global, European specialty tape markets & growth opportunities 2012 (AWA)
The future of growth
How to survive the contraction of adhesive raw material supply
The current European & Italian economic outlook
Market study on joining methods in consumer electronics

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